Personally, I love interacting on social media sites,
especially Twitter when breaking news in the entertainment industry occurs or
special events are televised. It feels like you’re interacting with thousands
or even millions of people right from your own living room. Last Sunday, The 55th
Annual Grammy Awards aired on CBS and it turned out to be a huge social media
success. This year’s Grammys was the
second-largest social media event, falling just one spot short to Super Bowl
XLVII. I viewed the Grammys from the beginning to end and their execution of
using social media was very impressive.
LL Cool J graced the stage as the host of the 2013 Grammys
for the second year in a row. In my opinion, it was an excellent decision
considering he’s a well-accomplished and respected musician/actor. Plus, he has
an established web presence, having 3.3 million + followers on twitter, which
was an advantage. This year’s Grammys used
some great tactics on various social platforms to create an enormous buzz.
They were repetitive with informing the audience where you
could find them on social platforms and insisted on using the hashtag #Grammys
during the ceremony. To make the deal sweet, exclusive content was offered to
viewers for following, which was a clever idea. Twitter is a place where there’s
a good chance that you can reach out to celebrities and you actually may get a
response. Fans love to be acknowledged by celebrities, after all, isn’t that
what the favorite button is for? Apparently, the Grammys knew that and
encouraged LL Cool J to read a few selected tweets on-air, which in return
increased activity from followers in hopes of being next.
Any time I’m watching my favorite shows I hate when
commercials interrupt, especially when the storyline is getting good. I noticed
that the Grammys were on top of their game and utilized the commercials to
their advantage. On numerous occasions before commercial breaks, they
encouraged viewers to log-on various social media platforms and get the latest
Grammy updates. This allowed the
audience to always be connected in real-time and in the loop even during
commercial breaks.
No one likes a procrastinator. The Grammys made the right
move and pre-planned by starting to promote the ceremony long before it aired
on various social platforms. They created the “The World Is Listening” campaign
featuring artists like Rihanna and Taylor Swift to so viewers can get a glimpse
of what’s to come. This year’s Grammys was quite entertaining, accumulated
massive interactions and overall had a great social media success.
