LinkedIn is the perfect website for business professionals.
It’s a social networking platform specially designed for business professionals
to connect. It’s a great opportunity to connect with professionals who are in
the same or similar industries. You can find job postings from companies that
are hiring in your line of work. There are several features that someone can
use to their advantage. Below is a list of a few key steps you can take to
start your very own LinkedIn profile.
1.
Fill Out your profile completely. It’s important
that you be clear to explain exactly who you are or what your company is, who
your clients are and how you help them. Doing this allows customers to
immediately know what you offer and why they should contact you. Use keywords
in your profile for search engine optimization.
2.
Upload a professional picture.
3.
Add your website(s) and Twitter account.
4.
Make it a habit to share interesting and
engaging information.
5.
Don’t be afraid to brag a little. List your
experience and accomplishments. This will give people the opportunity to find a
reason to connect with you.
6.
Create and participate in groups. This allows
you to connect with others and build reputation. Get engaged in the groups
where your clients and potential clients participate as well as peer groups to
get related and keep your finger on the pulse.
7.
Share your profile link on other networks.
Customize your LinkedIn URL with your name and avoid the long version. Include
a link back to your website with your information.
8.
Get endorsements and recommendations. It’s
basically testimonials on LinkedIn from people you’ve worked with before. It’s
oaky to request customers to give you written recommendations or simply endorse
you or your company for its skills or expertise. I would advise you to
reciprocate and do the same for them.
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