Have you ever been at work and used social media to pass the
time until clock out time? Many would argue and say that social media is a
distraction in the workplace. On the other hand, some people believe it can
make employees more productive. Using social networks such as Facebook,
Twitter, Skype, Pinterest, and LinkedIn can actually increase productivity. Using these social platforms allow employers
to answer more customer question and live chat.
According
to the MGI report, correctly using social media technologies could add
between $900 billion and $1.3 trillion of value annually to the consumer
packaged goods, consumer finance, professional services, and advanced
manufacturing. It’s obvious that social media can definitely beneficial to
businesses.
There’s a way ensure that companies get the best use out of
social media and employees don’t harm their brand while doing so. A useful
suggestion would be to create a social media policy for the workplace to avoid
confusion on the part of employees so they know what to expect when it comes to
online behavior.
1.
Do not
eliminate access completely. You can create the strictest policy ever but
you cannot change the fact that employees can use their phones to link to the
Internet. It’s okay to give employees
access as long you present clear boundaries.
2.
Get your
staff involved. Include your staff when creating a social media strategy.
This will allow the opportunity to discuss what they believe are fair rules of
engagement. Ultimately, this will lead to employees sharing ideas to be
outlined so they can all be great at social media without harming the company
or their employment.
3.
Use
simplicity. The best thing you can do is keeping it simple as possible
while providing pertinent information. Avoid making it extremely complex and
difficult to follow that people ignore it all together.
4.
Training.
Include social media training part of your company’s development and orientation
for new employees.
No comments:
Post a Comment