According to the Free Dictionary, a brand is a
trademark or distinctive name identifying a product or a manufacturer. I’m going to provide you with a few tips on
how to use social media to build your brand. The first step would be deciding
if you would like to promote yourself or stay away from the limelight and focus
on your product or service. Either way
you put it, the most important part of ‘social media’ is to be social.
When using your personal brand, it’s a good idea to
use your name as the domain name, all social urls, twitter name and a nice
headshot of you as your avatar. This will help build your online
credibility. For a corporate brand, it’s
understandable that there are people that are not interested in being known as
a personality and therefore will concentrate their branding efforts on their
product or services only. In this case, your domain name, social urls, and
twitter name should incorporate the business name or whatever it is you’re
promoting. A logo would be more suitable than your personal photo of your own
headshot. You should be mindful that sometimes people are less likely to engage
on social networks like twitter with a logo, especially when the company or
brand is not really known.
There are thousands of ways to brand yourself and
I’ve only provided a few to keep it short and simple. Try applying these basic
skills to your business now, you will see how easy they are and all the unique
and creative things you can do with them as you build your online presence.
Dan
Schawbel is the definitive resource for personal branding.
He is a featured
contributor on Mashable.com & you’ll
definitely want to read his article Personal Branding 101: How to Discover and
Create Your Brand (http://mashable.com/2009/02/05/personal-branding-101/)
& Personal Branding 102: How to Communicate and Maintain Your Brand (http://mashable.com/2009/02/12/personal-branding-102/)
before you get started.
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