Beats By Dre Social Media Efforts

Beats By Dre is my favorite brand for headphones.  There are a variety of designs that range between fun, sexy and professional and they all come in different colors. I love the brand’s social media web presence because it’s so creative.  Beats By Dre does an excellent job in promoting and selling their products in social media.  The brand’s Facebook page is the perfect example to show you how they achieve this.

Nice Product Imagery

People are visual. A beautiful photo can have the ability to capture attention and providing the visual information necessary to move a visitor to consideration. Social media customers are exposed to countless messages at once and brands only have a short amount of time to grab their attention.  

Urgency

Presenting urgency is a great way to persuade people to take action more quickly. Making the customer believe that time is running out” to get a product works to persuade customers to make the purchase.  Beats often use a running ticker to provide a constant reminder that there’s a limited quantity of headphones available. The deadline makes customers move quicker to make a purchase.

Social Amplification & Social Engagement

Using social share buttons to help spread awareness about the product to expose new people to the brand and driving new customers. Social engagement from customers and fans like commenting help spread awareness about the campaign message. For example, Beats is currently promoting their new product and use the hashtag #BeatsPills to start social engagement.

Exclusivity

People find more value in things that are hard to get. I’ve been personally drawn in by this tactic by other brands before.  Beats By Dre use exclusivity to push sales.  Earlier this year, the brand offed a limited-addition Brazil Studio headphones on Facebook. It was only available through Facebook’s custom store.

Celebrity Endorsement

Brands use the strategy of choosing celebrities to endorse products based on interests, views or inspirations they may share with their target audience. Olympians and athletes had the privilege of being the first to wear the Brazil Studio headphones. By showcasing the photos, Beats is using celebrity endorsement to build brand affinity with their engaged social audiences.

http://www.beatsbydre.com

https://twitter.com/beatsbydre

https://www.facebook.com/beatsbydre

http://instagram.com/beatsbydre/

Tips On How Businesses Can Use Social Media & Get Great Results

Social media can be useful to anyone whether you’re using it for personal pleasure or business purposes. Over the last few years, social media has evolved and become one of the biggest industries today. Businesses are now turning to social media to help increase sales and much more. Businesses both big and small are incorporating social media platforms such as Twitter, Facebook, and YouTube. It opens a gateway to engage in conversation with consumers but also works as an outlet to increase sales.

The main objective for businesses is to get a return on investment, right? Using these tips from Social Media Examiner can help increase ROI through social media.

#1 Use social media to promote your offers.

#2 Tag your URLs so you know they come from social (platforms).

#3 Survey your customers about how they found you.

#4 Use Google + to influence your SEO presence.

There are a variety of social networks to choose from but listed below in an infographic is the top nine social networks for small and medium businesses based on:

Reach: How Many Members

•   Time Investment Required

•   Quality of Interaction (from a business perspective)

Fun (our highly-scientific and proprietary research)

Infographic (source)

For those that do not want to be overwhelmed with social many social networks but still want results, I suggest using Twitter and Facebook. If used correctly, both of them can produce great results.

Twitter is a social network that has real-time communication used by millions of people and businesses to instantly share and discover information. Using only 140 characters, users share tweets, which can be information, photos, quotes, videos, articles, links and more.

Facebook is the world’s most popular social networking website. It allows users to connect with friends, work colleagues or people you may not know online. For business purposes, you can create a Business Fan Page. With this page you can share tips about your product or service, show tutorials, post blogs and more.