Beats By Dre is my favorite brand for headphones. There are a variety of designs that range
between fun, sexy and professional and they all come in different colors. I
love the brand’s social media web presence because it’s so creative. Beats By
Dre does an excellent job in promoting and selling their products in social
media. The brand’s Facebook page is the
perfect example to show you how they achieve this.
Nice Product Imagery
People are visual. A beautiful photo can have the ability to
capture attention and providing the visual information necessary to move a
visitor to consideration. Social media customers are exposed to countless
messages at once and brands only have a short amount of time to grab their
attention.
Urgency
Presenting urgency is a great way to persuade people to take
action more quickly. Making the customer believe that time is running out” to
get a product works to persuade customers to make the purchase. Beats often use a running ticker to provide a
constant reminder that there’s a limited quantity of headphones available. The
deadline makes customers move quicker to make a purchase.
Social Amplification & Social Engagement
Using social share buttons to help spread awareness about
the product to expose new people to the brand and driving new customers. Social
engagement from customers and fans like commenting help spread awareness about
the campaign message. For example, Beats is currently promoting their new product
and use the hashtag #BeatsPills to start social engagement.
Exclusivity
People find more value in things that are hard to get. I’ve
been personally drawn in by this tactic by other brands before. Beats By Dre use exclusivity to push
sales. Earlier this year, the brand
offed a limited-addition Brazil Studio headphones on Facebook. It was only
available through Facebook’s custom store.
Celebrity Endorsement
Brands use the strategy of choosing celebrities to endorse
products based on interests, views or inspirations they may share with their
target audience. Olympians and athletes had the privilege of being the first to
wear the Brazil Studio headphones. By showcasing the photos, Beats is using
celebrity endorsement to build brand affinity with their engaged social
audiences.
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