Beats By Dre Social Media Efforts

Beats By Dre is my favorite brand for headphones.  There are a variety of designs that range between fun, sexy and professional and they all come in different colors. I love the brand’s social media web presence because it’s so creative.  Beats By Dre does an excellent job in promoting and selling their products in social media.  The brand’s Facebook page is the perfect example to show you how they achieve this.

Nice Product Imagery

People are visual. A beautiful photo can have the ability to capture attention and providing the visual information necessary to move a visitor to consideration. Social media customers are exposed to countless messages at once and brands only have a short amount of time to grab their attention.  

Urgency

Presenting urgency is a great way to persuade people to take action more quickly. Making the customer believe that time is running out” to get a product works to persuade customers to make the purchase.  Beats often use a running ticker to provide a constant reminder that there’s a limited quantity of headphones available. The deadline makes customers move quicker to make a purchase.

Social Amplification & Social Engagement

Using social share buttons to help spread awareness about the product to expose new people to the brand and driving new customers. Social engagement from customers and fans like commenting help spread awareness about the campaign message. For example, Beats is currently promoting their new product and use the hashtag #BeatsPills to start social engagement.

Exclusivity

People find more value in things that are hard to get. I’ve been personally drawn in by this tactic by other brands before.  Beats By Dre use exclusivity to push sales.  Earlier this year, the brand offed a limited-addition Brazil Studio headphones on Facebook. It was only available through Facebook’s custom store.

Celebrity Endorsement

Brands use the strategy of choosing celebrities to endorse products based on interests, views or inspirations they may share with their target audience. Olympians and athletes had the privilege of being the first to wear the Brazil Studio headphones. By showcasing the photos, Beats is using celebrity endorsement to build brand affinity with their engaged social audiences.

http://www.beatsbydre.com

https://twitter.com/beatsbydre

https://www.facebook.com/beatsbydre

http://instagram.com/beatsbydre/

Tips On How Businesses Can Use Social Media & Get Great Results

Social media can be useful to anyone whether you’re using it for personal pleasure or business purposes. Over the last few years, social media has evolved and become one of the biggest industries today. Businesses are now turning to social media to help increase sales and much more. Businesses both big and small are incorporating social media platforms such as Twitter, Facebook, and YouTube. It opens a gateway to engage in conversation with consumers but also works as an outlet to increase sales.

The main objective for businesses is to get a return on investment, right? Using these tips from Social Media Examiner can help increase ROI through social media.

#1 Use social media to promote your offers.

#2 Tag your URLs so you know they come from social (platforms).

#3 Survey your customers about how they found you.

#4 Use Google + to influence your SEO presence.

There are a variety of social networks to choose from but listed below in an infographic is the top nine social networks for small and medium businesses based on:

Reach: How Many Members

•   Time Investment Required

•   Quality of Interaction (from a business perspective)

Fun (our highly-scientific and proprietary research)

Infographic (source)

For those that do not want to be overwhelmed with social many social networks but still want results, I suggest using Twitter and Facebook. If used correctly, both of them can produce great results.

Twitter is a social network that has real-time communication used by millions of people and businesses to instantly share and discover information. Using only 140 characters, users share tweets, which can be information, photos, quotes, videos, articles, links and more.

Facebook is the world’s most popular social networking website. It allows users to connect with friends, work colleagues or people you may not know online. For business purposes, you can create a Business Fan Page. With this page you can share tips about your product or service, show tutorials, post blogs and more.

“Experts Views on the Value of Business Plans”

I intend to create a flexible business plan that has the ability to adapt to the forever-evolving social media market, which is what my business is based on. I will do that by doing reviews monthly and assume what can change.  One specific change that I made to my business plan is rethink my marketing analysis because before it was mediocre and now it goes into full detail on how I plan to market my services.  

The sections of a business plan I consider to be the most important is the executive summary and marketing analysis. The executive summary briefly explains to the reader that your company is about, the company’s current status, where you would like to take it, and most importantly the reason why your business idea will be successful. For those that are seeking financing, the executive summary is your first chance to reel in the attention of a potential investor. It’s a good idea to write the executive summary last because it should spotlight the strengths of your overall plan. Although, it’s the last section that you write, it should appear first in the business plan.

The second most important would be the market analysis because without a concrete plan to increase sales your business is have some setbacks and not perform well. You need a plan for which you’re selling the product or service to, how to introduce it, determine pricing and do research on your competition.

Tim Berry-Expert Business Planner

The day I got my LLC from Legal Zoom, I knew I would have to do a business plan one day eventually. I received the Palo Alto Software along with it but I haven’t used it yet. Today, I realized that Tim Berry is the founder and chairman of Palto Alto Software, which is software that helps create business plans. He’s a well-established entrepreneur, business author, co-founder of Borland International and expert in business planning. In the 1970s, he wrote for popular business journals Business Week and financial Times. He has an impressive resume, working as a consultant for Apple and Hewlett-Packard. In 1983, he established Palo Alto Software and then later in 1994 released the first version of Business Plan Pro.

According to Berry, there are eight factors that make a good business plan. 

1.     It fits the business need

2.     It’s realistic. It can be implemented.

3.     It’s specific. You can track results against plan.

4.     It clearly defines responsibilities for implementation

5.     It clearly identifies assumptions

6.     It’s communicated to the people who have to run it

7.     It gets people committed

8.     It’s kept alive by follow up and planning process

How Social Media Is Changing The Music Industry

There is no doubt that social media has made it possible for fans to get closer to their favorite recording artists. Platforms like Facebook and Twitter allow users to follow them and even get the possibility to communicate with them personally.  Social networks allow musicians to have engagement with fans as well as using the platforms to promote and distribute their music.

Myspace, recently re-launched the social networking service with a strong music emphasis with plans to revolutionize the way that music is discovered and experienced. Justin Timberlake, musician transitioned to businessman bought Myspace along with Specific Media for $35 million. Fans are able to follow their favorite artists in a brand new way and the musicians can closer to their fanbase and share new music to old and new fans.

Spotify is a digital music-streaming service that gives you on-demand access to millions of songs on all your devices. Here you can listen to a massive library of songs, including new released albums, users can follow artists, and listen to the music that they’re currently listening to. Just like the users, musicians build playlists of their favorite tracks and the fans are able to listen as well as be updated when new songs are added.

A great example how someone used social media to their advantage is hip-hop mogul Jay Z. Jay Z is rapper turned entrepreneur that is very successful and continues to break barricades in music and the corporate world. One of my favorite quotes from him is “I’m not a businessman, I’m a business, man.’ During the 2013 NBA Finals of game 5 half time show, Jay Z took over with an extensive Samsung commercial promoting his then upcoming album Magna Carta Holy Grail, for free to select fans. Samsung users with androids were encouraged to download the aap, JayZ Magna Carta, and the lucky first one million who downloaded a copy of the album on July 4^th got it for absolutely free. Shortly after the album’s release Jay Z hopped on Twitter to answer questions from his fans about their favorite tracks. It was a pretty big deal because he barely ever tweets and when he does it’s sporadically. Twitter went nuts! Social media is definitely contributing to the reshape of how the world gets music.